We are face care experts!




We've spoken to over 1000 men on what they want. And we built the kind of face care that they asked us to.

Simple. Clean. Effective. Clutter Breaking!

Shop the Face Care Routine

Bald Care is Where We Began!

We don't care about the non-sensical hair growth solutions. We are all for owning that hairline, taking control.

We are the #1 Bald Care brand in India. So, if you want to be #BoldlyBald, we got you!

Shop the Bald Care Routine

A Fresh & Modern Take on Shaving!

Shaving formulations for men haven't changed since the 90s. We want to change it up.

We are 100% clean. No sulphates, no borax. And our full shave regime? Absolute game changer.

Shop the Shave Care Routine
  • Simple

    We believe that skincare should be minimal and simple. We craft products to create the simplest possible regimes.

  • Effective

    Our products are designed keeping in mind specific functional problems and every ingredient is picked for efficacy.

  • Designed For Indian Men

    Crafted for Indian men & conditions, our products undergo rigorous testing before reaching you.

  • Ultra Clean

    We promise to not use nasties. We are vegan, cruelty free and absolutely no harmful ingredients are added to our products.

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