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Crowd Favorites

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We are face care experts!




We've spoken to over 1000 men on what they want. And we built the kind of face care that they asked us to.

Simple. Clean. Effective. Clutter Breaking!

Shop the Face Care Routine

For Face Care

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Bald Care is Where We Began!

We don't care about the non-sensical hair growth solutions. We are all for owning that hairline, taking control.

We are the #1 Bald Care brand in India. So, if you want to be #BoldlyBald, we got you!

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For Bald Care

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A Fresh & Modern Take on Shaving!

Shaving formulations for men haven't changed since the 90s. We want to change it up.

We are 100% clean. No sulphates, no borax. And our full shave regime? Absolute game changer.

Shop the Shave Care Routine

For Shave Care

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Our Product Philosophy

  • Simple

    We believe that skincare should be minimal and simple. We craft products to create the simplest possible regimes.

  • Effective

    Our products are designed keeping in mind specific functional problems and every ingredient is picked for efficacy.

  • Designed For Indian Men

    Crafted for Indian men & conditions, our products undergo rigorous testing before reaching you.

  • Ultra Clean

    We promise to not use nasties. We are vegan, cruelty free and absolutely no harmful ingredients are added to our products.

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BLOGS

  • baldness a start to simple life

    Why Baldness Can Be the Start of a Simplified Life

    Shaving your head by choice or some other circumstances can feel like a drastic change. It might seem like a tough adjustment, but embracing a clean-shaven head can actually simplify...

    Why Baldness Can Be the Start of a Simplified Life

    Shaving your head by choice or some other circumstances can feel like a drastic change. It might seem like a tough adjustment, but embracing a clean-shaven head can actually simplify...

  • protect scalp from sun for bald men

    How To Protect Your Scalp From The Sun And Poll...

    Being bald is extremely convenient - no more bedhead, no more combing, no need to be worried about white hair! But this also means that you’ve got to pay more...

    How To Protect Your Scalp From The Sun And Poll...

    Being bald is extremely convenient - no more bedhead, no more combing, no need to be worried about white hair! But this also means that you’ve got to pay more...

  • Ingredient Series: Salicylic Acid

    Ingredient Series: Salicylic Acid

    We are sure you have heard of Salicylic Acid. No? Have you heard your partner or an Instagram influencer you follow shout BHA recently? Take a deep breath because we've...

    Ingredient Series: Salicylic Acid

    We are sure you have heard of Salicylic Acid. No? Have you heard your partner or an Instagram influencer you follow shout BHA recently? Take a deep breath because we've...

  • Ingredient Series: Hyaluronic Acid.

    Ingredient Series: Hyaluronic Acid.

    Wondering why everyone's talking about Hyaluronic Acid (HA)? This natural skin superhero is revolutionizing skincare routines worldwide. Here's what you need to know:• HA is a powerful moisturizer, holding up...

    Ingredient Series: Hyaluronic Acid.

    Wondering why everyone's talking about Hyaluronic Acid (HA)? This natural skin superhero is revolutionizing skincare routines worldwide. Here's what you need to know:• HA is a powerful moisturizer, holding up...

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